Was the DC Relaunch A Success? Yup, it sure was, at least for the short term. Word on the street is that there’s a drop off in title purchases of the #2 book after #1 came out, which makes sense since more than a handful of the titles appeared contrived with sloppy dialogue and poor writing. Almost as if they were desperate to force CPR on a some of the stories just to get readers to pick them up and hopefully become intrigued enough to get the second and third issue of a series.
According to PanelsOnPages.com “DC had 17 of the top 20 titles compared to 8 the previous month, including 2 issues of Flashpoint. DC claims they “sold 5 million comics in six weeks and that 14 of the new 52 titles have sold over 100,000 copies…What was originally reported as a less than 1% lead in market share is currently looking more like a 5% lead. The previous month, Marvel had a 7% lead. So for now in the immediate short term, it’s easy to call the relaunch a success. Every title sold out at the distributor level; it’s hard to not be impressed by that.”
Now 100-200,000 copies in today’s market is pretty damn high. So, by all rights, DC is kicking butt… for now. But will they (can they) maintain even half of this spike for the next six months?
The guys over at SpeakEasy, at the Wall Street Journal, said, “In one regard, the relaunch has been an undeniable success. According to the publishers, all of its 52 first issues sold out in advance of their publications and are receiving second (and in some examples, third and fourth) reprintings.”
While IGN asks if Marvel needs a relaunch. “While there’s no telling how well this new push will fare over the long-term, sales are clearly up and more readers are walking into comic shops every week. For an industry that continues to see sales and readership drop, this is a very positive sign. Many eyes are now turning to Marvel as the New 52 relaunch pushes into its second month. For the first time in years, Marvel will likely be relegated to a distant second place on the sales charts. What should they do to keep pace with DC? What can they do to mimic DC’s success and even improve upon it? Essentially, does Marvel need a New 52 of its own? ”
Granted, sales are through the roof, but even as we speak, they’re falling faster than a dress on prom night. If DC’s goal was to increase readership by attracting new readers to the paper comic book realm, then I suggest that they could have done a couple of things differently:
- Focus more on telling an engaging story more than chasing the almighty green back. Tell a good story, and the rest will fall into place.
- Increase the number of pages in the damn book, and stick to it for at least 6 months, to get people hooked then they could drop 2 pages and see what happens (then we can bitch and moan when that happens!) More pages means an increased chance for a better story… assuming that the writers have the ability to tell a good story.
- Not have the stories rely exclusively on ridiculous, thug like, physical conflict in order to win a new reader over. Sure conflict is needed to keep people’s attention; conflict between characters, between invading exogenic forces, between a character and his or herself, as in Peter Parker’s endless turmoil around every corner… that poor bastich can never get a break. … though he did marry a supermodel. … no wait, that never happened. .. BAH! See what I mean?
- Keep all prices at $2.99. PERIOD. And lock that price down for at least 3-5 more years. Everyone knows that $2.99 and $3.99 are just outrageous prices in today’s economy. The rise in the price has grossly ballooned faster than the pace of inflation and it’s affected sales, but $2.99 is a semi-reasonable compromise.
- Better stories. Why don’t people read comics? Price for one reason. Another is that many story lines have just lost their appeal, aren’t easy to relate to and have just another contrived galactic/Infinite/Secret/Crisis/Wars as a backdrop ad nauseum. DC and Marvel could both take a lesson from Kurt Busiek’s Astro City.
Rob Gonsalves, over at Guy.com, said it rightly when he bitched,
“Coming out of week three of the New 52 series, I’m starting to remember why I more or less gave up on superhero comics over two decades ago. Yes, the adolescent power fantasies get dull and samey endlessly repeated. Yes, Superteam A blurs together in my mind with Superteam B. Yes, there’s no real opportunity for drama when anyone who “dies” can easily come back to life. But there’s also a practical reason. Every one of these goddamn things ends with a cliffhanger designed to make you come back for more. Not one of them has a beginning, a middle, and an end.” You have to read his rant on each, like his take on Batman, “CAN A NEWBIE READ IT? There’s a bit at the beginning where Bats deals with a break-out at Arkham Asylum and fights a few of his old enemies, but it’s not a huge part of the story. IS IT ANY DAMN GOOD? I was entertained. Bruce is a suave motherfucker here; I like that. And Batman is shown to have actual deductive abilities, which we too often don’t see from ‘The World’s Greatest Detective.’“
- Amen Brother!
In the end, the Relaunch seems to have did a good job in sales, at least in the immediate short run. But, in the end, it just seems like business as usual for DC. Why bother cleaning house with superheroes when the real problem is the writers, the editors and management? Sure we get a new look, relatively new uniforms for our favorite heroes along with some surprises from old characters such as Jonah Hex, but seriously, do they honestly expect to see a change in readership and interest level if they go back to the status quo? I have complete faith that they will waste yet another great opportunity to do the right thing.
Am I picking up any new comics? Sure am. Surprisingly ALL-STAR WESTERN #1 is one of them. I’d mention all the rest, but it’s getting cold in mom’s basement and it smells like my grill’ cheese is ready, so off I go!







































































