Very soft material, isnt super bleached white, instead the colour gives the shirt a more worn out, soft look (which was definitely what i wanted). The print is strong and pretty as well. Only down side of the shirt is that I bought a size slim small and it's still loose on me. This came to a surprise since the last tshirt i bought on this site was a slim small and flattered my body - so it was clingly. Whereas this shirt is bigger, but that shouldnt stop anyone from purchasing this! :D